The November 2011 issue of Bassmaster arrived yesterday. Whoo-hoo! Love those headlines. Let’s see what we have to look forward to on the inside.
Break up With Jig Fishing (I can just hear Neil Sedaka singing Breaking Up Is Hard To Do. Don’t take your looooove away from me …)
Slim Pickings: Put Your Dog-Walkers On A Diet (Are they eating all the fish?)
It’s Time to Change (Change? Change is good. You go first.)
— Try A New Direction
— Stop Working So Hard
— Pull A Bait Switch
There were three loose postcard-size inserts, with an invitation to subscribe to the Bassmaster magazine.
The first one says “Add a year for $8. Get two years and a FREE gift!” (I said it before, that “gifts” are inherently free, but advertisers just won’t listen.) The second one says “Give the gift of a BASS Membership this holiday season and receive a BASS tackle bag FREE!” The third one says “Save 72% off the cover price. 1 year B.A.S.S. membership for $15, also includes 1 year of Bassmaster [sic] magazine. Send no money now. We’ll bill you later. Free tackle bag with paid order.”
Now, I will tell you that on the front of the magazine, “Bass” and “Master” are on two lines. From this, I inferred that the name was “Bass Master.” I inferred incorrectly. “Bassmaster” is the name. Shows you what I know.